Cruel Pancake
Cruel Pancake is a ‘streetwear’ clothing brand with Californian influences created by Hugo Philip.
The importance of customer engagement
Customer engagement enables you to deeply involve your customers in the evolution of your brand.
Cruel Pancake has a strong grasp of this concept and executes it with great effectiveness. They are driven by a metric that no data can match: the heart đź«€
This inspiring brand aimed to engage, qualify, and reward its community ahead of the “Kid With a Dream” drop through an immersive experience that traces the life of Hugo Philip.
betmap
A Betshot Exclusive
This treasure hunt invited players to explore an interactive map in search of emojis.
To find them, they were encouraged to delve into Hugo Philip’s Instagram content (1.2M followers) and listen carefully to his first podcast.
Each clue cleverly directed them to these platforms, immersing them in the brand’s universe and that of its ambassador.
The experience
A demo is worth a thousand words!
Dive into the action with our immersive video or try it yourself to experience it live.
Results
Our gamified experience significantly boosted engagement on their social media networks and podcast.
The results obtained clearly highlight the positive impact of this initiative.
Furthermore, the early access incentivized players to discover and purchase the new clothing collection before its official release.
Results
Our gamified experience significantly boosted engagement on their social media networks and podcast.
The results obtained clearly highlight the positive impact of this initiative.
Furthermore, the early access incentivized players to discover and purchase the new clothing collection before its official release.
and what an impact!
Memorable experiences drive customer engagement by encouraging users to interact with your brand and share their experience with their friends.
Our tips
Opt for a multi-channel experience
Spread this experience across your various marketing channels using a simple URL.
Provide clues to your audience so they can explore the universe, history, or fun facts of your company by searching for the emojis of your choice hidden on the map.
For a strong customer understanding
Collect valuable information from your community through this contest: emails, newsletter sign-ups, player profiles, average time spent playing, satisfaction surveys...
Highlight your partners and sponsors
Give visibility to all stakeholders by creating co-branded experiences.
Your partners will be easily identifiable and can then share this treasure hunt on their marketing channels.
Place your trust in our creative studio specializing in gamified brand experiences. Let us partner with you to add substantial value to your brand.