Customer Engagement
Customer engagement enables you to deeply involve your customers in the evolution of your brand.
Cruel Pancake
Cruel Pancake is a streetwear brand with Californian influences, created by Hugo Philip. For the launch of “Kid With a Dream,” the brand orchestrated a captivating campaign with a scavenger hunt inspired by Hugo Philip’s life.
Always in search of creativity and originality, Cruel Pancake successfully engaged its community and strengthened connections through Betmap, an interactive and memorable experience.
Acquire
The game featured a quest for 12 emojis, engaging 14,170 players in less than 4 days with exclusive prizes to be won. Participants were encouraged to explore Hugo Philip’s Instagram content and listen to his first podcast to find the emojis. Each clue cleverly guided them to these platforms, immersing them in the brand’s universe and its ambassador.
Bonus rewards were also offered, encouraging players to return throughout the campaign.
Engage
Focus on customer engagement!
This multichannel experience boosted traffic while entertaining and engaging players. With an average playtime of 6.41 minutes per player, it clearly enhanced the brand awareness and positive perception of Cruel Pancake.
Discover the power of Betmap through the video or by playing it yourself.
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Betmap significantly boosted engagement on the brand’s social media and podcast, even reaching the #1 spot on Apple Podcasts for a while. The campaign generated 6,382 opt-ins (45.04%), demonstrating the positive impact of the game.
Additionally, the 3,409 players who completed the game were given early access. They were then encouraged to discover and purchase the new clothing collection before its official release.
And what an impact!
