Big Mamma
Big Mamma is taking on organic smash burgers with TopBun. The recipe: making something good, not too expensive, and in line with current trends.
The impact of creative street marketing
Street marketing is a strategy that leverages public spaces, such as streets, to promote a product, an event, or a business. It hinges on creativity, uniqueness, and impact to engage urban consumers.
When opening a new retail outlet in the Vaugirard neighborhood (15th arrondissement of Paris), TopBun’s objective was to captivate the attention of pedestrians and entice them to explore this new venue through an engaging and appealing experience.
The strategy
Playing on the brand’s strong identity to captivate the attention of passersby.
With a fully personalized experience, our flyers and posters, equipped with a QR code, redirected to our marketing game, ensuring immediate and memorable interaction.
The experience
A demo is worth a thousand words!
Sorry, all the burgers available to win have been distributed, but we still encourage you to give the game a try.
Results
With substantial playtime and a highly attractive conversion rate, TopBun has managed to establish a profitable closeness with its target audience.
By rewarding its visitors with free burgers and offering appealing promotional codes to encourage them to visit the new Click&Collect point, the brand has generated significant enthusiasm.
This strategy has not only strengthened the bond with customers but has also boosted sales, thus demonstrating the effectiveness of this innovative approach.
Results
With substantial playtime and a highly attractive conversion rate, TopBun has managed to establish a profitable closeness with its target audience.
By rewarding its visitors with free burgers and offering appealing promotional codes to encourage them to visit the new Click&Collect point, the brand has generated significant enthusiasm.
This strategy has not only strengthened the bond with customers but has also boosted sales, thus demonstrating the effectiveness of this innovative approach.
Our tips
Let's make it memorable
Provide your audience with interactive and surprising experiences. The rarer and more surprising the game concept, the better it will be remembered over time.
Better customer knowledge
Benefit from better customer knowledge thanks to data collection. You will then be able to analyse the information, understand the trends and offer relevant action plans.
Make offers
It's a golden rule in marketing: to retain your customers, you must offer them benefits. In return, they will be more loyal to you and more likely to spread the word about you. But does it cost a lot? No. If these offerings are integrated into your strategy, then consider them as an acquisition cost.
Betshot Studio fully supports you in your digital communication challenges: impactful content, online traffic, qualified leads.