THE INFLUENCE OF INNOVATIVE STREET MARKETING
Street marketing is a strategy that leverages public spaces, such as streets, to promote a product, an event, or a business. It hinges on creativity, uniqueness, and impact to engage urban consumers.
When opening a new retail outlet in the Vaugirard neighborhood (15th arrondissement of Paris), TopBun’s objective was to captivate the attention of pedestrians and entice them to explore this new venue through an engaging and appealing experience.
1. THE IDEA
Street marketing campaign with various communication materials that redirected people to a 100% personalized brand-themed experience.
2. THE EXPERIENCE
A demo is worth a thousand words! Dive into the action with our immersive video or try it out for yourself to experience it live.
3. RESULTS
With a significant amount of playtime and a very promising conversion rate, TopBun has undeniably established a profitable connection with its target audience.
- 608 scans of the QR code in less than 12 hours
- A total of 99 hours of brand exposure
- 54,23% conversion rate
OUR TIPS
Let’s make it memorable
Provide your audience with interactive and surprising experiences. The rarer and more surprising the game concept, the better it will be remembered over time.
Better customer knowledge
Benefit from better customer knowledge thanks to data collection. You will then be able to analyse the information, understand the trends and offer relevant action plans.
