Wethenew
Wethenew is the first French e-commerce website dedicated to limited edition sneakers.
The importance of brand awareness
Today, digital presence is an indispensable tool for building brand awareness.
The Wethenew team is at the forefront of a youthful and ambitious project. From its inception, the team has embraced a unique identity and a distinctive voice, guided by the motto “Process & Progress” a mantra that has been ingrained in their culture since day one.
Their mission is to give enthusiasts, passionates, and sneaker lovers the opportunity to confidently purchase the limited-edition pair they desire. To achieve this, they are highly active on social media and regularly organize fun and memorable campaigns.
For Easter, Wethenew wanted to organize an original contest to engage, entertain, and reward their community while expanding their valuable database.
Betmap
An exclusive Betshot
The treasure hunt organized by Wethenew encouraged players to explore an interactive map in search of emojis.
To find them, they had to delve into Wethenew’s Instagram content and blog posts, while also conducting searches on Google.
Each clue deftly guided them, immersing participants in the captivating world of the brand, with references such as Kanye West or Virgil Abloh.
The experience
Accumulate 10 emojis 🧇 over the 3 days of gameplay for a chance to win the pair. Dive into our immersive video for a glimpse of the game.
Results
Our gamified experience significantly increased engagement on the brand’s social media platforms and website, even surpassing a record number of clicks on an Instagram story link.
These results demonstrate the positive impact of our initiative. The authentic and passionate Sneakers community was at the heart of this success.
Results
Our gamified experience significantly increased engagement on the brand’s social media platforms and website, even surpassing a record number of clicks on an Instagram story link.
These results demonstrate the positive impact of our initiative. The authentic and passionate Sneakers community was at the heart of this success.
Nos tips
Opt for a multichannel experience
Spread this experience across your various marketing channels using a simple URL.
Leave clues for your audience to discover the universe, story, or anecdotes of your brand.
For a strong customer understanding
Retrieve valuable insights from your community through this contest: emails, newsletter sign-ups, player profiles, average time spent playing, and more.
Showcase your partners and sponsors
Give visibility to all stakeholders by creating co-branded experiences.
Your partners are clearly identifiable and can then share this scavenger hunt on their marketing channels.
Enhance engagement and qualification with mobile-first gaming experiences.