THE IMPORTANCE OF BRAND AWARENESS
Today, digital presence is an indispensable tool for building brand awareness.
The Wethenew team is at the forefront of a youthful and ambitious project. From its inception, the team has embraced a unique identity and a distinctive voice, guided by the motto “Process & Progress” a mantra that has been ingrained in their culture since day one.
Their mission is to give enthusiasts, passionates, and sneaker lovers the opportunity to confidently purchase the limited-edition pair they desire. To achieve this, they are highly active on social media and regularly organize fun and memorable campaigns.
For Easter, Wethenew wanted to organize an original contest to engage, entertain, and reward their community while expanding their valuable database.
1. THE IDEA
Creation of a treasure hunt game centered around the Sneakers universe, where the Wethenew community could discover, interact, and play through the brand’s social media channels.
2. THE EXPERIENCE
A demonstration is worth a thousand words! Dive into the action with our immersive video.
3. THE RESULTS
It was a successful campaign with an exceptional engagement rate. The Sneakers community is an authentic and passionate community.
- 8 120 clicks on ONE Instagram story link (a new record for them!)
- 8 803 players in less than 3 days
- 2 746 agreed to subscribe to the Newsletter (which is 31.19%)
- An average playtime per player of 6.20 minutes
OUR TIPS
Highlight Your Partners and Sponsors
Give visibility to all stakeholders by creating co-branded experiences. Your partners will be easily identifiable and can then share this treasure hunt on their marketing channels.
For a solid customer knowledge
Collect valuable information from your community through this contest: emails, newsletter subscriptions, player profiles, average time spent playing, satisfaction surveys…
