TGV Lyria
Dreaming of a getaway to Switzerland? The country has so much to offer! Thanks to TGV Lyria and its partners Swiss Tourism and Swiss Travel Pass, embark on an interactive game to discover the magnificent Swiss landscapes.
Interactive Game: Virtual Journey to Switzerland from Paris
For 8 days, TGV Lyria set up an immersive bubble outside Paris Gare de Lyon station, offering a unique travel experience allowing visitors to virtually journey to Switzerland while still in Paris.
Simultaneously, an interactive game available in French and English was launched, offering over €12,000 worth of prizes to be won throughout the week.
TGV Lyria aimed to achieve several objectives through this game:
1. To enhance their brand awareness and showcase their offerings, classes, and travel experiences.
2. To acquire new customers/prospects and retain their existing community.
3. To position themselves as a key player in terms of tourism recommendations.
betmap
A Betshot Exclusive
This treasure hunt invited players to explore an interactive map in search of emojis.
Through clever clues, they uncovered the favorite Swiss destinations of TGV Lyria and its partners.
100% winning game!
The experience
Dive into an engaging game where 18 emojis were hidden on the map for 8 days. Each day, players searched for 2 or 3 emojis to unlock a promo code and participate in the grand final draw.
Up for grabs: exclusive weekends in Geneva and Basel, train journeys, Swiss brand products, and tickets to Swiss attractions.
Check out our immersive video to relive this thrilling adventure.
Results
With 4,734 entries over the week, including 2,775 unique players, and a newsletter subscription rate of 54.7%, our engagement remained strong, reflecting the loyalty of players returning regularly to try their luck.
The average of 592 players per day and 426 daily winners underscore the significant impact of our initiative, fulfilling our objectives of brand awareness, customer acquisition, and positioning ourselves as a reference in tourism recommendations.
Results
With 4,734 entries over the week, including 2,775 unique players, and a newsletter subscription rate of 54.7%, our engagement remained strong, reflecting the loyalty of players returning regularly to try their luck.
The average of 592 players per day and 426 daily winners underscore the significant impact of our initiative, fulfilling our objectives of brand awareness, customer acquisition, and positioning ourselves as a reference in tourism recommendations.
Our tips
Opt for a multi-channel experience
Spread this experience across your various marketing channels using a simple URL.
Provide clues to your audience so they can explore the universe, history, or fun facts of your company by searching for the emojis of your choice hidden on the map.
For a strong customer understanding
Collect valuable information from your community through this contest: emails, newsletter sign-ups, player profiles, average time spent playing, satisfaction surveys...
Highlight your partners and sponsors
Give visibility to all stakeholders by creating co-branded experiences.
Your partners will be easily identifiable and can then share this treasure hunt on their marketing channels.
Place your trust in our creative studio specializing in gamified brand experiences. Let us partner with you to add substantial value to your brand.