Interactive ads
Make your brand visible to millions of gamers in the most popular games with our performance-driven interactive ads. Because gaming is an immersive experience, our ads are too.
Gamify your campaign
Interactive ads offers a unique opportunity to enhance your brand’s visibility by engaging users through playable experiences.
Unlike traditional ads, this immersive approach allows users to directly interact with your brand, thereby creating memorable connections. With effectiveness up to 8 times greater, this ‘gamified’ format consists of video animation, a gaming session, and a call to action.
Discover our advertising campaign created with Orientation Atlas, running for one month.
The campaign
‘Orientation Atlas’ aimed to captivate a young audience (aged 13 to 20 in France) and demonstrate to them, in a playful and entertaining manner, how accounting plays a role in various aspects of everyday life.
Simultaneously, its objective was to strengthen its brand awareness.
The experience
The Tinder Quiz provided an immersive experience, tailored to a young audience already familiar with this type of interaction.
Distributed via programmatic, the advertisement seamlessly integrated into popular mobile games such as Candy Crush, Soda Saga, Farm Heroes Saga, and many other applications and games.
Results
With a budget of €1,500 over a month, the campaign generated 1,858 quiz completions + site visits, at an average cost per action of €0.80, which is three times less than the average. In addition, it reached 450,000 impressions with a viewability of over 65%.
Among the 2,972 total players, 62.52% first answered the quiz and then visited the site, and spent an average of 33 seconds on the site, totaling an exposure of 27 hours.
These results clearly demonstrate the success of the ‘Orientation Atlas’ campaign, fully achieving its objectives.
Results
With a budget of €1,500 over a month, the campaign generated 1,858 quiz completions + site visits, at an average cost per action of €0.80, which is three times less than the average. In addition, it reached 450,000 impressions with a viewability of over 65%.
Among the 2,972 total players, 62.52% first answered the quiz and then visited the site, and spent an average of 33 seconds on the site, totaling an exposure of 27 hours.
These results clearly demonstrate the success of the ‘Orientation Atlas’ campaign, fully achieving its objectives.
Our tips
Opt for a full-screen experience
Gaming is a full-screen, premium experience and we help brands bring that experience into their existing creative.
Choose rewarded videos
Our 100% brand safe in-game rewarded video ad campaigns drive superior impact across the entire purchase funnel.
The non-intrusive nature of the video ads, combined with desirable player rewards, yields powerful results for brands.
Explore a cookieless future
Broadcasted within mobile games, our advertisements analyze the game content (category, themes, colors, etc.) to automatically tailor themselves to the game's audience.
Ready to find the perfect fit for your audience?