Interactive ads
Performance-focused interactive ads provide your brand with visibility among millions of players in the most popular games. Since gaming offers an immersive experience, your ads should reflect that level of engagement.
Pixpay
Pixpay offers a payment card for teens, accompanied by an app to manage their daily budget.
Their mission is to prepare teens to become responsible adults by helping them manage their money. Pixpay believes that financial independence is built gradually through hands-on experiences and parental support.
To increase app downloads among young users, we created two fully customized interactive ads displayed in-game. This gamified format includes a video animation, a gameplay session, and a call to action.
Acquire
To attract young users and encourage them to install the mobile app, we primarily draw on trends from TikTok, where the target audience is most active. Pixpay also strategically partners with popular franchises such as Pokémon, Barbie, One Piece, and others.
For this campaign, we customized one of the two ads with the One Piece branding, which helps engage young users while familiarizing them with the customization options available for teen payment cards.
Engage
Interactive ads can increase the time users spend on the ad by 47% compared to static video ads.
This allows your brand message to resonate much more effectively.
Qualify
This display format generates a click-through rate 300% higher, indicating that users are more motivated to discover the brand or purchase its products.
Additionally, these ads are 91% more engaging than traditional formats due to the interaction with the brand. Unlike accidental clicks on video ads, each click here is intentional, reflecting genuine interest at the end of the experience.
