Since my childhood, I’ve always strived to create experiences that leave a mark—projects that go beyond just results to touch something greater. This quest led me to found Playads and become a partner at Betshot, where I work on gamification projects, transforming every interaction into a captivating and memorable moment.

Throughout my journey, I’ve had the privilege of collaborating with brands that share this vision of engagement: Sumol+Compal, Lipton Ice Tea, and more. Together, we’ve redefined the way users interact with advertising, turning it into a positive, playful and deeply connected experience.

What drives me? Curiosity. The thirst to learn and push boundaries to solve problems, create unexpected solutions and bring value where it’s least expected. And of course, a little bit of luck. After all, a black cat that’s never brought me bad fortune—there must be something to that, right?

If you’re looking to make an impact that exceeds expectations, I’d love to chat about how gamification can propel your vision.

So, ready to transform your project?