Compal
Compal travelled to the four corners of the world in search of the best fruits, discovering the most exquisite flavors and juiciest produce in Ecuador, Vietnam, Mexico, Brazil, and the Mediterranean coast.
A highly effective customer acquisition strategy
Crafting a customer acquisition strategy entails deploying interactive advertisements within mobile games.
These ads dynamically adapt to each game’s unique audience, delivering a captivating full-screen experience that seamlessly converts interactions into qualified clicks, thereby driving up conversion rates.
Our intelligent format gathers data anonymously at each interaction, providing invaluable insights into context, placement, and audience demographics.
With access to a diverse range of mobile games, including popular licenses such as Disney, Harry Potter, Subway Surfers, FC, Marvel, and more, we meticulously select options tailored to your objectives, target demographic, and budget.
The goal
Innovatively promote the ‘Pomar de Prémios’ application by providing a unique advertising experience to their audience.
The experience
An addictive and captivating gameplay.
Discover our interactive video advertising.
Results
In just two months, our full-screen interactive ‘in-game’ advertising has enabled the brand to reduce its customer acquisition cost by 3.2 times, while significantly increasing downloads of its ‘Pomar de Prémios’ application.
CPI
-68.6 %
CTR
+1.672 %
- Increased CTR by 1,672%
- 3.2 times lower App Install Cost (expected to be halved 😎)
2024 at Sumol+Compal will be much more fun than 2023! 💪🏽
Our tips
Engage through interactivity
Millennials and Gen Z interact with playable ads at over 50%.
This format generates more engagement than more traditional formats (instantaneous experience that doesn't require downloading).
Explore a cookieless future
Broadcasted within mobile games, our advertisements analyze the game content (category, themes, colors, etc.) to automatically tailor themselves to the game's audience.
Boost your conversion rate
Users have the choice to interact or not, which results in an average conversion rate 4 times higher than other formats and reduces unintentional clicks.
Reach your target audience and achieve guaranteed results with Betshot Studio!