A HIGHLY EFFECTIVE CUSTOMER ACQUISITION STRATEGY
A customer acquisition strategy empowers you to reach new audiences, expand your customer base, and boost your company’s profitability.
Acting like a video advertisement, playable advertising is an interactive experience that showcases a brand, service, or product through a fully immersive experience.
By using game mechanics, we design interactive advertisements that reflect your identity, bringing your best advertising content to life.
In this specific campaign, Joko aimed to explore this interactive format with the objective of reducing acquisition costs while maintaining the conversion rate.
1. THE IDEA
Distribution of an interactive advertisement on Instagram and Facebook (stories and posts) with the aim of captivating the consumer’s attention, encouraging them to spend time with the advertising message, and motivating them to download the Joko app.
2. THE EXPERIENCE
A demo is worth a thousand words! Dive into the action with our immersive video or try it out for yourself to experience it live.
Objective achieved! This campaign has doubled the ROAS by reaching more users with the same advertising budget.
- Click-Through Rate: 6,7%
A click-through rate 3 times higher
- Cost Per Impression: 50,38%
less expensive per app installation
- Cost Per Action: 33%
conversion rate for qualified leads
Engage through Interactivity
Playable ads capture the attention of Millennials and Gen Z, with over a 50% interaction rate. This format excels in generating higher engagement compared to traditional formats, offering an instant experience without the need for downloading.
Increase Your Conversion Rate
Users have the choice to interact or not, which results in an average conversion rate that is 4 times higher than other formats and reduces unintentional clicks.