THE NEW FORMAT FOR USER ACQUISITION
Playable ads – the new format to reconcile consumers with digital advertising – offer a fully interactive brand experience to your consumers, all through an immersive format. It’s the most promising format on the market!
THE FUTURE OF ADVERGAMES: PLAYABLE ADS
FAVOURISE CONSUMER ENGAGEMENT
WITH AN INTERACTIVE FORMAT
Playable ads was the preferred format for publishers in 2020. It generates more engagement than more traditional formats (it is an instant experience that does not require downloading).
INCREASE YOUR CLICK-THROUGH RATE
Interactivity keeps the user active in front of your ad. This aspect makes the memorisation of the ad stronger and the click intention higher. On average, the CTR is 2x higher compared to other formats.
INCREASE YOUR CONVERSION RATE
Users have the choice to interact or not. This results in an average conversion rate that is 4x higher than other formats and reduces unintentional clicks.
Betshot has teamed up with Playads 👾 to offer you some even more interactive formats with innovative marketing games!
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