THE NEW FORMAT FOR USER ACQUISITION

Playable ads – the new format to reconcile consumers with digital advertising – offer a fully interactive brand experience to your consumers, all through an immersive format. It’s the most promising format on the market!

TV Jeux marketing & Gamification - marketing games

THE FUTURE OF ADVERGAMES: PLAYABLE ADS

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Millennials and Gen Z interact with more than 50% of playable ads

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more conversion: purchases, registrations, subscriptions, app installations

FAVOURISE CONSUMER ENGAGEMENT
WITH AN INTERACTIVE FORMAT

Playable ads was the preferred format for publishers in 2020. It generates more engagement than more traditional formats (it is an instant experience that does not require downloading).

INCREASE YOUR CLICK-THROUGH RATE

Interactivity keeps the user active in front of your ad. This aspect makes the memorisation of the ad stronger and the click intention higher. On average, the CTR is 2x higher compared to other formats.

INCREASE YOUR CONVERSION RATE

Users have the choice to interact or not. This results in an average conversion rate that is 4x higher than other formats and reduces unintentional clicks.

Betshot has teamed up with Playads 👾 to offer you some even more interactive formats with innovative marketing games!

Our marketing pillars

A GAME FOR EVERY CHALLENGE

Agence créative - Filtre Instagram AR - Instagram ar filter Cruel Pancake - marketing games - creative agency
Instagram AR Filter
Jeux Marketing TopBun - marketing games - gamification - creative agency
Marketing games

DO YOU HAVE AN IDEA FOR A PLAYABLE AD?

Please, write to hello@betshot.fr, or book the Calendly slot that suits you best.

DO YOU HAVE AN IDEA FOR A PLAYABLE AD?

Please, write to hello@betshot.fr, or book the Calendly slot that suits you best.