AT THE CORE OF CUSTOMER LOYALTY
Customer loyalty involves all the strategies and tactical means implemented (by you) to make customers return and become regulars!
According to a survey by Acquia, 59% of customers believe that once they are loyal to a brand, it’s a lifelong commitment.
Hugo Philip has consistently showcased his expertise in branding and storytelling since the inception of his brand. To celebrate its 2-year anniversary, he aimed to warmly, engagingly, and appreciatively invite 50 loyal members of the CPK Club to his After Party at the Consulat Voltaire on March 18, 2023.
1. THE IDEA
Creation of a customer loyalty campaign called “Cruel Quiz” or “Tinder CPK game” that retraced the history of the brand, sent exclusively via email to members of the CPK Club.
This engaging journey was exclusively delivered via email to members of the CPK Club.
2. THE EXPERIENCE
A demo is worth a thousand words! Dive into the action with our immersive video or try it out for yourself by entering the following password: simonleviev
3. RESULTS
The 50 fastest players with the most correct answers were invited to the event based on their skills.
- 90 000 Club CPK members
- 3 596 players in less than 48 hours
- 50 invited members (and their +1)
OUR TIPS
Let’s make it memorable
Provide your audience with interactive and surprising experiences. The rarer and more surprising the game concept, the better it will be remembered over time.
Better customer knowledge
Benefit from better customer knowledge thanks to data collection. You will then be able to analyse the information, understand the trends and offer relevant action plans.
